In 2008, when three friends were struggling to pay rent but decided to size an opportunity and rent their living room to conference attendees, they never imagined that following a vision would take them to build a global brand in more than 220 countries, 150 million worldwide users, and more than 2 billion in profit.

Having a clear and compelling vision is crucial for all of us, but if you are an entrepreneur, even more so.

Let’s examine in more detail why it is so critical for an entrepreneur to have a clear vision and some ways to create a compelling vision.